​

The purpose of re-designing Star Golden balsamic vinegar bottle was because the original bottle lacked the elegancy and the uniqueness the product could potentially have. I wanted to emphasize the uniqueness of the product with classic color combination of gold and black  to stand out from comparative products. The new design of Star Golden Balsamic vinegar put emphasis on “golden” balsamic and its yellow and light color in contrast to other balsamic vinegars in the market. 

​

"Star Golden Balsamic Vinegar is produced in Italy from the same Trebbiano grapes as traditional Balsamic. Golden Balsamic markets the product with all the flavor of red Balsamic without the dark color, making it suitable for light colored sauces and foods where a dark color would be objectionable. The Golden Balsamic Vinegar doesn’t contain any cholesterol, fat and sodium."

​

“All the flavor of traditional balsamic without the dark color, perfect for light 

coloraed sauces and dressings. It has a delicate balance of smooth, sweet and tangy flavors.”

​

Star Golden Balsamic Vinegar targets audience who are interested in culinary arts.